Powerful Potential for Future Beauty
India’s Beauty and Personal Care (BPC) market is experiencing rapid growth, projected to reach a market size of $30 billion by 2027, accounting for approximately 5% of the global BPC market.


No.1 Growth Rate in Beauty Market
The BPC industry stands out as a significant contributor to India’s economy, boasting the highest growth rate among comparable markets.
BeautySum sums up India x Korea Beauty
No. 1 Organizer
MESSE ESANG, South Korea’s leading exhibition organizer, leverages its expertise and global network to provide participating companies at ‘BeautySum’ with direct access to India’s rapidly growing BPC market. By utilizing the innovative image of K-Beauty, companies can enhance their brand value, capture the attention of Indian consumers and global buyers, and achieve effective product promotion and market analysis.
Market Synergy
Emphasizing the synergy between India’s rapidly growing BPC (Beauty and Personal Care) market and South Korea’s leadership in beauty innovation. ‘BeautySum’ provides a platform to explore high-quality, tailored solutions that align with global consumer trends.