SPEAKER 01

2025. 08. 29 | 13:00 – 14:00

The Art of K-Beauty; Icons, Innovation & inside secrets

Sayahnita Bhattacharya

Amorepacific Content and Traning

Zoya Ali

Amorepacific National head Brand Expert And Content strategist

Speaker Profile

Zoya Ali
Beauty industry expert with 10+ years of experience across training, brand building, and content strategy. Former National L&D Head, now driving content and creative for Amorepacific India’s top K-beauty brands — Innisfree, Laneige, Etude & Sulwhasoo. Renowned for my in-depth understanding of K-beauty trends, consumer behavior, and brand storytelling!I bring both vision and execution rooted in years of brand-building, field experience, and trend fluency.

Sayahnita Bhattacharya
With over five years of experience in content and social media marketing, I specialize in the skincare and beauty industry. I currently handle content strategy as the National Beauty Expert at Amorepacific India, managing four iconic K-beauty brands—Laneige, Sulwhasoo, Innisfree, and Etude. My work blends creative storytelling with a deep understanding of beauty trends to drive brand engagement and consumer connection

Session Information

SESSION TITLE

The Art of K-Beauty; Icons, Innovation & inside secrets

SESSION INTRODUCTION

This masterclass brings together the best of Korean beauty through four iconic brands , Laneige, Innisfree, Sulwhasoo, and Etude.
The masterclass will cover the K-trends, textures, Innovations and technologies including hands-on demos, expert tips, and a deep dive into the products that are redefining beauty worldwide. And to make it interactive and engaging it will also include reward based pop quiz throughout the masterclass!